In the news: Urban Science, a global retail consulting firm, has launched its second generation, comprehensive lead qualification solution. The wholly owned subsidiary of Urban Science, the ChannelVantage together with General Motors — worlds largest automaker and producer of renowned GM Cadillac parts — will roll out the lead scoring portion of the solution this spring.
ChannelVantage will rate online customers on how quickly they are in making decisions to buy GM products. The result of the said study will provide GM dealers with a list of customers to prioritize and to identify those tire-kickers. The said study will also provide the automaker with a clue as to what products are in demand giving them an idea on what products to focus their marketing efforts.
According to Lisa Grutta, Manager-Retail Internet Strategy, We get thousands of internet leads every month. Without a way to identify the seripus buyers, our dealers have no choice but to treat each lead the same, and to spend the same effort on each lead. With ChannelVantages lead qualification solution, we will have a method for telling our dealers who the buyers are so they can focus their time and marketing effort with a real opportunity to make a sale.
Since 2001, Urban Science has become the leading provider of lead qualification solutions in the US and Japan for various automotive and financial services clients. Its six years experience has helped Urban Science to double the accuracy level of their lead qualification models which they utilize to provide their clients with superior results and expert consulting services to effectively prioritize leads for treatment differentiation.
Urban Sciences end-to-end qualification and reporting solution collects, rate, and assigns different treatment to leads from the internet or other channels which are afterwards distributed to the right part of the organization for follow-ups. Likewise, a full report on everything starting from the number of leads delivered, to the marketing actions taken, up to the close rate analysis are provided by Urban Science.
The lead qualification solution that is being utilized by Urban Science is powered by its proprietary, award-winning GainSmarts data mining tool which is awarded twice in the leading Data Mining and Knowledge Discovery competition in the world, the KDD cup competition.
According to Jim Anderson, President and Chief Executive Officer of Urban Science, The automotive industry is allocating an increasing percentage of its resources to generate and manage leads. Recognizing and prioritizing those leads for automotive dealers, or any retailer for that matter, is a natural progression in improving retail effectiveness. We are proud that our experience and proven track record have allowed us to add GM to our growing roster of clients in this area.